Maybe they were bought out by Rakuten. ;-)

Really though, I don't know what it means.

@MutoShack I prefer If it doesn't mean anything because it's best for search engines.

@MutoShack @spectrumgomas it was an available .org domain with four letter that is pronounceable. That is how my last company choosed their company name.

@MutoShack @spectrumgomas indeed it helps if search engine is confused but not suggesting typofix with the name.

@MutoShack @spectrumgomas Also checking urban dictionary is always wise (given the dominance of english language).

ref: urbandictionary.com/define.php

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